Artistic direction / graphic design in print and digital
Evolution of visual identity, artistic direction for print, web and social networks
for ESAM Design - École Supérieure des Arts Modernes, Paris, France
Artistic direction / graphic design in print and digital
Evolution of visual identity, artistic direction for print, web and social networks
for ESAM Design - École Supérieure des Arts Modernes, Paris, France
This project highlights my work on the evolution of the visual identity of ESAM Design – École Supérieure des Arts Modernes in Paris. Based on the visual system initially designed by M L'Atelier, I ensured its adaptation and development for digital and event communication.
My role included redesigning the website, creating a cohesive social media identity, and designing print and video content. The goal was to enrich and refine the existing identity while ensuring consistency, impact, and adaptability across all media.
Through a modern and dynamic artistic direction, this project strengthens the position of ESAM Design as a creative and formative institution of higher education (75 years of history), and highlights its spirit of innovation.