The Design Atelier,
by Viviane Moréteau
Here, Madame de Jouy steps aside and hands the ink to Viviane Moréteau, Creative Director and Graphic Designer.
Step into a world where strategy meets expression.
You’ll find visual identities, editorial objects, and communication campaigns crafted with precision, rhythm, and a joyful sense of color.
My portfolio bridges France and the United States, supporting cultural institutions, educational establishments, restaurants, and creative projects: from bold collaborations to more delicate artistic partnerships.
A collection of works that are not only coherent and effective, but also vibrant, dynamic, and full of nuance.
Visual identity / branding
Playful visual identity for a sustainable Parisian catering brand
Enter the enchanting and mischievous world of The Gargantuettes de Paname, a visual identity created for a mother-daughter duo passionate about home cooking and seasonal produce. Inspired by the legendary Gargantua, this playful branding blends graphic delicacy, historical references, and bold modernity...
Artistic direction / graphic design in print and digital
Evolution of ESAM Design's visual identity: artistic direction for print, web and social networks
This project highlights my work on the evolution of the visual identity of ESAM Design – École Supérieure des Arts Modernes in Paris . Based on the visual system initially designed by M L'Atelier, I ensured its adaptation and development for digital and event communication.
