Visual identity / branding
Playful visual identity for a sustainable Parisian catering brand
for the Gargantuettes de Paname






Visual identity / branding
Playful visual identity for a sustainable Parisian catering brand
for the Gargantuettes of Paname
Enter the enchanting and mischievous world of Gargantuettes de Paname , a visual identity designed for a mother-daughter duo passionate about home cooking and seasonal produce. Inspired by the legendary Gargantua, this playful branding blends graphic delicacy, historical references, and confident modernity...
From the logo, evoking Rabelais's legendary hat, to the refined menus, including stationery and communication materials, each element reflects a true love for traditional French cuisine, reinvented with freshness and elegance.
Much more than a graphic identity, Les Gargantuettes de Paname celebrates local produce and authenticity, while educating younger generations about the importance of respecting the seasons. With its whimsical illustrations, playful tone, and joyful storytelling, the brand invites everyone to rediscover the pleasures of homemade cooking and perpetuate a tradition of responsible gastronomy.